CallCraftIQTurn every sales call into coaching that sticks
CallCraftIQ automatically analyses your sales calls, reveals what your top closers do differently, and gives every rep personalised, evidence-based coaching — with live guidance during calls when you need it most.
No credit card required · 14-day free trial · Cancel any time
< 3 min
Average analysis time
15+
Metrics tracked per call
Real-time
Live Copilot guidance
How it works
Up and running in minutes. Insights within your first call.
01
Connect your calls
Upload recordings, paste a URL, or connect Twilio / Aircall. We handle the rest automatically.
02
We analyse everything
Deepgram transcription, speaker separation, intent scoring, playbook adherence — processed within minutes.
03
Coaches get clarity
Dashboards show skill gaps, benchmark comparisons, and the exact behaviours that win deals for your team.
04
Reps improve faster
Evidence-based coaching replaces guesswork. Live Copilot keeps reps on track during every call.
Everything included
One platform covering the complete coaching loop — from call ingestion to live in-call guidance.
Call Ingestion
- Upload audio recordings directly (MP3, WAV, M4A, etc.)
- Submit calls by URL — no upload needed
- Twilio webhook integration — auto-ingest on call end
- Aircall webhook integration
- AWS S3 bucket sync
- Per-seat processing hours with overage billing
Transcription & Speaker Analysis
- Deepgram-powered transcription (industry-leading accuracy)
- Automatic speaker diarisation (agent vs. prospect)
- Sentiment analysis per speaker segment
- Topic detection — auto-tagged subjects discussed
- Intent detection — what the prospect wanted
- Call summary generated automatically
Speech Metrics
- Words per minute (talk speed)
- Agent vs. prospect talk ratio
- Average pause length and distribution
- Longest monologue duration
- Filler word rate (um, uh, like, etc.)
- Average response delay after prospect speaks
- Call quality composite score (0–100)
AI Coaching Insights
- Personalised coaching cards per call (Claude AI)
- Evidence-based — tied to specific transcript moments
- Highlights moments to study and moments to avoid
- Scores playbook adherence against your custom playbook
- Conversation stage tracking (discovery, pitch, pricing, close)
- Journey auto-attachment to multi-call deals
Benchmark & Comparison
- Set any agent as the benchmark (your best closer)
- Side-by-side metric comparison: every rep vs. benchmark
- Skill gap cards — shows exactly where each rep falls short
- Skill progression tracking over time
- Score trend chart per agent
- Team leaderboard view
Insights & Pattern Discovery
- Automatic band analysis: talk ratio, pause, intent, playbook score
- Top levers — which behaviours correlate with won deals
- Pricing timing analysis — when deals close based on when price was mentioned
- Benchmark vs. team metric comparison
- Pattern drift detection — alerts when winning patterns change
- Daily metric rollups and trend history
- Filter by agent, goal type, or date range
Live Copilot Mode
- Real-time guidance cards during live calls
- Triggers: long monologue, prospect question, intent rising/falling
- Repetition alert — flags when rep is repeating themselves
- Pause opportunity prompt — nudges rep to let silence breathe
- Adjustable sensitivity (low / medium / high)
- Mode toggle: off / assist / copilot
- Call replay mode — replay past calls with live guidance overlay
Repetition & Conversation Quality
- Rolling 120-second cosine similarity repetition detection
- Flags repeated phrases mid-call and post-call
- Conversation momentum scoring (early / mid / late thirds)
- Intent score timeline — continuous 0–100 prospect interest graph
- Conversation stage badges on every call
Winning Moments Library
- Bookmark any transcript moment as a Winning Moment
- Tag by category (opener, objection handling, close, etc.)
- Library view — browse and filter all pinned moments
- Admin can manage and curate the library
- Team-wide coaching resource
Journeys & Playbooks
- Group multiple calls into a sales journey (deal track)
- Auto-attach calls to journeys by phone number or contact
- Journey summary generated by AI across all calls
- Custom playbook builder — define your ideal call structure
- Playbook scoring per call against your criteria
- Call scorecards — keyword rules + AI LLM fallback scoring
Outcome Tracking
- Log call outcomes: positive, neutral, or negative
- Custom outcome types per tenant
- Outcome correlation analysis — links behaviours to results
- Outcome rate by agent, talk ratio, pause, and playbook score
- Top conversion levers surfaced automatically
HubSpot CRM Integration
- OAuth2 connect with your own HubSpot app
- Auto-writeback: posts call summary, score, and outcome as a CRM note
- Associates note with HubSpot contact and deal
- Manual writeback button on every call
- Toggle auto-writeback on/off per tenant
- Writeback log — full history of what was pushed
Staff & Team Management
- Roles: Tenant Admin, Supervisor, Sales Agent
- Invite staff by email (passwordless invite flow)
- Department and phone number per user
- Seat-based access control
- Admin can view all agents' calls and scores
- Supervisor role with restricted visibility
Operations & Trust
- Processing job tracker with status (pending → ready / failed)
- Dead letter queue — failed jobs with retry
- Analysis evidence stored per call (reasoning transparency)
- Call labels for manual tagging
- Best Calls showcase — curated top performances
- Onboarding checklist — guided setup for new tenants
- System admin panel — manage all tenants
Billing & Subscriptions
- Stripe-powered billing (GBP)
- 14-day free trial, no credit card required
- Seat-based plans: Starter, Professional, Advanced
- 20 processing hours included per seat per month
- Overage billed at cost — no surprise invoices
- Self-serve seat management
- Billing portal for invoices and card updates
Works with the tools your team already uses
TwilioAircallHubSpot CRMAWS S3DeepgramStripeSupabase
Simple, seat-based pricing
14-day free trial on every plan. No credit card required to start.
Starter
£39.99per seat / month
Upload calls, get transcripts, coaching insights, and speech metrics.
- Call upload & transcription
- Speech metrics & scoring
- AI coaching insights
- 20 hrs processing / seat
Most popular
Professional
£59.99per seat / month
Everything in Starter plus benchmarking, insights, and CRM writeback.
- Everything in Starter
- Benchmark modelling
- Pattern & trend insights
- Winning Moments Library
- HubSpot writeback
- Journeys & playbooks
Advanced
£89.99per seat / month
The full platform — including live Copilot guidance during calls.
- Everything in Professional
- Live Copilot coaching
- Outcome correlation analysis
- Operations & trust layer
- Priority support
Need more processing hours? Overage billed at cost — Starter £0.40/hr · Professional £0.60/hr · Advanced £0.90/hr
Ready to see what your best calls have in common?
Join sales teams using CallCraftIQ to close more deals with evidence-based coaching.